By Jill Kurtz
Online Career Tips Contributor
Many organizations have questioned the relevance of the press release for online exposure because Google had devalued press release links in search engine results. Now there is news that Google has removed some of the barriers to good press releases earning good search engine optimization (SEO) ranking.
By Dr. William M. Gillum
Associate Professor in the School of Education, American Public University
The evolution of technology in the classroom is a difficult subject on which to stay abreast for even the savviest technology users. New resources are constantly being developed, and the latest technology platforms are being replaced as quickly as they are released. As a result, education leaders should regularly review what is being used and how it is shaping our classrooms today.
By Shun McGhee
Contributor, Career Services
The other day, I was watching a commercial showcasing the talents of an up-and-coming designer of men’s clothes. I tried looking the designer up on the internet to I could learn more about his apparel, but I was unable to find the company’s website. How could he have been exposed to such a big advertising opportunity when he did not even have a website?
By Adrienne Erin
Online Career Tips, Contributor
Hosting a business dinner can feel overwhelming, especially if you don’t do it very often or the attendees are people you want as future clients or coworkers. However, planning in advance goes a long way, as does taking anything that happens in stride and responding in the best way you can.
By Jill Kurtz
Online Career Tips Contributor
There’s no need to wonder if your email is being opened on smartphones and tablets – they are. You need to optimize and test your messages for these small screens. If you don’t, your intended recipients won’t be able to read your information. It’s that simple.
By Rowe Leathers
Contributor, Career Services
A recent conversation with a colleague left me wondering if using business cards for networking is becoming obsolete. With the growing use of social media, is the business card no longer effective? Worse, does it make one appear dated and – eek! – very “90s”?
By Annette Clayton
Faculty Recruiter, American Public University System
It’s always challenging to land your first college teaching job, especially if it’s online teaching. Working from home is highly desirable and you will be competing with applicants from all over the country, making the applicant pool with your competitors even larger. Here are 5 quick tips for those seeking an online adjunct position.
VANCOUVER, Wash. — Brad Matera is an Afghan war veteran, an Army medic who got cut loose from the…
By Rachel A. Adler
Online Career Tips Contributor
Recently I was one of 25 people selected to attend NASA’s Magnetospheric Multiscale (MMS) Media Day at their location in Goddard, Maryland. Aside from learning about the MMS, I also got to look at how NASA cultivates public relations and provides professional development for their scientist and engineers. Attention big companies – take a page from NASA on how to run a successful and informative media day.