By Jill Kurtz
Online Career Tips Editor
Your website serves as your online front door—a place where you want target audiences to walk through and connect with you. Make sure the welcome mat is clearly on display and visitors can quickly enter to learn about and engage.
Here’s a checklist to help you evaluate how well your website welcomes new visitors.
- Your website is up to date and accurate. Timely social media posts are great, but a well-presented and accurate website is still the cornerstone of a great online presence.
- Your website is easy to find with search engines. Most people will find you online by using Google or another search engine. Make sure your website ranks well, using basic keywords in different search engines. Ask multiple people to test how quickly your site shows up on searches from their own computers and mobile devices.
- Your website is mobile-friendly. Many visitors will come to your site on a mobile device. Make sure they can easily access the information they need. Again, ask people to look at the site from various mobile devices and report any issues to you.
- Your home page is geared to the first-time visitor. Everything that someone who knows nothing about you needs to know should be on the front page.
- Your website offers details. Website visitors are skimmers, but some–especially people who are trying to get to know you–crave more in-depth information. Be sure that your site offers some information about your history, key services and goals. If you operate in or serve a specific location, make that clearly visible.
- Your website is personal. A form that requires visitors to submit a form in order to get a question answered is pretty impersonal. Whenever possible, set up an email address to an actual person who will answer questions. Make your organization real with names and faces, and answer emails promptly.
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